Biblioteca de exercícios e feedbacks

Essa página consolida todos os exercícios e feedbacks da APSotW desde 2005 – pelo menos, tudo o que a gente conseguiu encontrar. Divirta-se.

 

THE RUSSELL DAVIES YEARS (2005-2007)

A APSotW pode ser dividida em 2 fases. A primeira começa quando o Russell Davies aparece com a ideia, propõe os exercícios e faz o feedback com um parceiro aqui, outro acolá. É uma época agitada, com quase 1 exercício por mês.

 

A ideia original

http://russelldavies.typepad.com/planning/2005/10/account_plannin.html

Russell Davies, Outubro de 2005

 

Exercício 1: Beanz Meanz Boodlez

Assignment (http://russelldavies.typepad.com/planning/2005/11/beanz_meanz_boo.html)

Feedback: Parte 1 (http://russelldavies.typepad.com/planning/2005/11/first_batch_of_.html)

Feedback: Parte 2 (http://russelldavies.typepad.com/planning/2005/11/second_batch_of.html)

Russell Davies, Novembro de 2005

 

Exercício 2: Target Audiences

Assignment (http://russelldavies.typepad.com/planning/2005/11/account_plannin_3.html)

Feedback (http://russelldavies.typepad.com/planning/2005/12/apsotw_second_a.html)

Russell Davies, Dezembro de 2005

 

Exercício 3: Five ways to talk to the over-50s

Assignment (http://russelldavies.typepad.com/planning/2006/01/assignment_3_fi.html)

Feedback: Parte 1 (http://russelldavies.typepad.com/planning/2006/01/third_assignmen.html)

Feedback: Parte 2 (http://russelldavies.typepad.com/planning/2006/02/3rd_assignment_.html)

Russell Davies, Janeiro de 2006

 

Exercício 4: Lifestyle Construction

Assignment (http://russelldavies.typepad.com/planning/2006/02/4th_assignment_.html)

Feedback (http://russelldavies.typepad.com/planning/2006/03/4th_assignment_.html)

Russell Davies, Fevereiro de 2006

 

Exercício 5: The adventure in space

Assignment (http://russelldavies.typepad.com/planning/2006/03/apsotw_5_the_ad.html)

Feedback (http://russelldavies.typepad.com/planning/2006/04/assignment_5_sp.html)

Russell Davies, Março de 2006

 

Exercício 6: Thinking about design

Assignment (http://russelldavies.typepad.com/planning/2006/03/assignment_6_th.html)

Feedback (http://russelldavies.typepad.com/planning/2006/05/assignment_6_fe.html)

Russell Davies, Abril de 2006

 

Exercício 7: Cruise ships in peril

Assignment (http://cultureby.com/2006/05/_if_russell_dav.html)

Feedback: Parte 1 (http://russelldavies.typepad.com/planning/2006/07/assignment_7_ex.html)

Feedback: Parte 2 (http://russelldavies.typepad.com/planning/2006/07/assignment_7_dr.html)

Feedback: Parte 3 (http://russelldavies.typepad.com/planning/2006/07/assignment_7_we.html)

Grant McCracken & Russell Davies, Maio de 2006

 

Exercício 8: The World Cup assignment

Assignment (http://russelldavies.typepad.com/planning/2006/07/school_of_the_w.html)

Feedback (http://russelldavies.typepad.com/planning/2006/09/apsotw_feedback.html)

Russell Davies, Julho de 2006

 

Exercício 9: Fighting talk (MMA)

Assignment (http://russelldavies.typepad.com/planning/2006/08/school_of_the_w.html)

Feedback (http://russelldavies.typepad.com/planning/2006/10/download_mmaapp.html)

Russell Davies, Agosto de 2006

 

Exercício 10: Back to basics (Apples)

Assignment (http://russelldavies.typepad.com/planning/2006/10/assignment_10_b.html)

Feedback (http://russelldavies.typepad.com/planning/2006/11/apples_scores.html)

Russell Davies, Outubro de 2006

 

Exercício 11: Mapple Syrup

Assignment (no final do post) (http://russelldavies.typepad.com/planning/2006/11/apples_scores.html)

Feedback (http://russelldavies.typepad.com/planning/2007/01/at_long_last_ma.html)

Russell Davies, Janeiro de 2007

 

Exercício 12: Tell the Future

Assignment (http://russelldavies.typepad.com/planning/2006/12/tell_the_future.html)

Feedback (não encontrado)

Russell Davies, Dezembro de 2006

 

Exercício 13: Eco-friendly cleaning and laundry products

Assignment (http://russelldavies.typepad.com/planning/2007/02/no_more_mr_late.html)

Feedback (http://russelldavies.typepad.com/planning/2007/03/assignment_13_s.html)

Comentários Extra (http://russelldavies.typepad.com/planning/2007/03/huntington_and_.html)

Russell Davies, Fevereiro de 2007

 

Exercício 14: Taking on Starbucks

Assignment (http://russelldavies.typepad.com/planning/2007/03/assignment_14_t.html)
Feedback (não encontrado)

Russell Davies, Março de 2007

 

Mudando de Mãos

(http://russelldavies.typepad.com/planning/2007/04/school_of_the_w.html)

(http://russelldavies.typepad.com/planning/2007/08/gareth-school.html)

Russell Davies, Abril de 2007

 

 

 


THE ANDREW, GARETH & ROB YEARS (2007-)

Na segunda etapa, 3 outros planejadores ingleses (Andrew Hovell, Gareth Kay e Rob Campbell) assumem a responsabilidade. Os exercícios ganham mais jurados e, em alguns casos, mais conteúdo tanto no enunciado como no feedback.

 

Hummer

Assignment (http://robcampbell.wordpress.com/2007/05/10/on-your-marks-get-set-run-away-advertising-planning-school-on-the-web-assignment/)

Feedback (http://robcampbell.wordpress.com/2007/07/13/report-card-apsotw-synopsis/)

Rob Campbell, Maio de 2007

 

Working out what you’re objective is

Assignment (http://joymachine.typepad.com/northern_planner/2007/07/account-plannin.html)

Feedback (http://joymachine.typepad.com/northern_planner/2007/08/okay-heres-the-.html)

Andrew Hovell, Julho de 2007

 

Exercício: Mr. Clean

Assignment (http://garethkay.typepad.com/brand_new/2007/08/apsotw—the-as.html)

Feedback (http://garethkay.typepad.com/brand_new/2007/09/apsotw-feedback.html)

Gareth Kay, Agosto de 2007

 

Extra Chewing Gum

Assignment (http://lifeinthemiddle.typepad.co.uk/life_in_the_middle/2007/11/account-plannin.html

Feedback (http://robcampbell.wordpress.com/2007/07/13/report-card-apsotw-synopsis/)

Paul Colman, Novembro de 2007

 

Turning Japanese

Assignment (http://robcampbell.wordpress.com/2008/03/26/apsotw-assignment-turning-japanese-and-i-hope-anyone-in-advertising-has-a-go-not-just-planners/)

Feedback (http://robcampbell.wordpress.com/2008/05/23/apsotw-the-judges-speak/)

Rob Campbell, Maio de 2008

 

Yorkshire Tea

Assignment (http://joymachine.typepad.com/northern_planner/2008/09/account-plannin.html)

Feedback (http://joymachine.typepad.com/northern_planner/2008/11/school-of-the-w.html)

Feedback Adicional (http://joymachine.typepad.com/northern_planner/2008/12/school-of-the-web-additional-entry.html)

Andrew Hovell, Outubro de 2008

 

Flag

Assignment (http://robcampbell.wordpress.com/2009/03/18/apsotw-the-art-of-persuasion/)

Feedback (http://robcampbell.wordpress.com/2009/05/22/who-persuaded-who/)

Rob Campbell, Março de 2009

 

Walmart

Assignment (http://garethkay.typepad.com/brand_new/2009/09/account-planning-school-of-the-web-time.html)

Feedback (http://garethkay.typepad.com/brand_new/2009/10/account-planning-school-of-the-web-feedback.html)

Gareth Kay, Setembro de 2009

 

 

 

 

 

Head & Shoulders Pitch Presentation

Assignment (http://robcampbell.wordpress.com/2010/04/30/light-camera-impress-its-the-apsotw-assignment/)

Feedback (http://robcampbell.wordpress.com/2010/07/30/hurrah-i-dont-have-to-ipod-sing-the-smiths-apsotw-feedback-finally/)

Rob Campbell, Maio de 2010

 

Cultural Strategy

Assignment (http://joymachine.typepad.com/northern_planner/2011/03/right-it-seems-to-be-my-turn-to-do-the-account-planning-school-of-the-web-if-you-havent-a-clue-what-that-is-start-by-readi.html)

Case Study GHD (http://joymachine.typepad.com/northern_planner/2011/03/school-of-the-web-case-study-1-ghd.html)

Case Study Nike (http://joymachine.typepad.com/northern_planner/2011/03/apsotw-case-study-2-nike-women.html)

Case Study Levi’s (http://joymachine.typepad.com/northern_planner/2011/03/apsotw-case-study-2-nike-women.html)

Tutorial (Tactics) (http://joymachine.typepad.com/northern_planner/2011/04/apsotw-tutorial-tactics.html)

Tutorial (Sports Drinks) (http://joymachine.typepad.com/northern_planner/2011/04/right-final-project-im-going-to-put-my-neck-on-the-line-and-go-through-a-thought-process-for-what-i-would-do-for-a-newukspo.html)

Feedback 1 (http://joymachine.typepad.com/northern_planner/2011/06/apsotw-andreas-feedback.html)

Feedback 2 (http://joymachine.typepad.com/northern_planner/2011/06/gemmas-feedback.html)

Feedback 3 (http://joymachine.typepad.com/northern_planner/2011/06/apsotw-johns-feedback.html)

Feedback 4 (http://joymachine.typepad.com/northern_planner/2011/06/apsotw-jasons-feedback.html)

Feedback 5 (http://joymachine.typepad.com/northern_planner/2011/06/apsotw-david-mortimers-feedback.html)

Feedback 6 (http://joymachine.typepad.com/northern_planner/2011/06/rob-campbells-feedback.html)

Feedback Final (http://joymachine.typepad.com/northern_planner/2011/07/apsotw-my-feedback-and-results.html)

Epílogo (http://joymachine.typepad.com/northern_planner/2011/07/apsotw-epilogue-and-some-things-i-might-have-looked-at.html)

Andrew Hovell, Março de 2011

 

Simplification

Assignment (http://robcampbell.wordpress.com/2012/09/21/clarity-amongst-the-confusion-apsotw-assignment/)

Feedback (http://robcampbell.wordpress.com/2012/12/17/unwrapping-the-judges-presents/)

Rob Campbell, Setembro de 2012

 

Kiehl’s

Assignment (http://garethkay.typepad.com/brand_new/2013/06/a-new-account-planning-school-of-the-web.html)

Feedback (http://garethkay.typepad.com/brand_new/2013/07/apsotw-judges-feedback.html)

Gareth Kay, Junho de 2013

 

MAIS

Quando o Russell tocava a escola, ele fazia alguns outros tipos de iniciativa debaixo da proposta da APSotW. Os vídeos, em especial, têm bastante coisa interessante – mesmo depois de tanto tempo.

 

Vídeos

How to influence creatives and get your ideas injected into their thought processes

(http://russelldavies.typepad.com/planning/2005/11/account_plannin.html)

Russell Davies, Novembro de 2005

 

The value of sharing a brand’s expertise

(http://russelldavies.typepad.com/planning/2006/01/video_expertise.html)

Russell Davies, Janeiro de 2006

 

The size of brands

(http://russelldavies.typepad.com/planning/2006/01/the_size_of_bra.html)

Russell Davies, Janeiro de 2006

 

Interview with Dylan Williams, strategist, Mother

(http://russelldavies.typepad.com/planning/2006/01/apsotw_video_dy.html)

Russell Davies, Janeiro de 2006

 

Thoughts on presenting and trying to add interest by getting a bit 3D

(http://russelldavies.typepad.com/planning/2006/01/hissy_video.html)

Russell Davies, Janeiro de 2006

 

Meet a designer – Stefan Bucher

(http://russelldavies.typepad.com/planning/2006/02/video_meet_a_de.html)

Russell Davies, Fevereiro de 2006

 

Business emotional intelligence

(http://russelldavies.typepad.com/planning/2006/02/video_business_.html)

Russell Davies, Fevereiro de 2006

 

Riswold amalgamated

(http://russelldavies.typepad.com/planning/2006/02/video_riswold_a.html)

Russell Davies, Fevereiro de 2006

 

Think do think

(http://russelldavies.typepad.com/planning/2006/03/think_do_think.html)

Russell Davies, Março de 2006

 

Simplicity, complexity, etc

(http://russelldavies.typepad.com/planning/2006/03/simplicity_comp.html)

Russell Davies, Março de 2006

 

An interesting life after planning

(http://russelldavies.typepad.com/planning/2006/03/video_life_afte.html)

Russell Davies, Março de 2006

 

Five things about powerpoint

(http://russelldavies.typepad.com/planning/2006/09/download_5_thin.html)

Russell Davies, Setembro de 2006

 

 

Pop quiz

North Sea

Pergunta (http://russelldavies.typepad.com/planning/2006/05/pop_quiz_what_w.html)

Shortlist (http://russelldavies.typepad.com/planning/2006/05/oceanic_nomencl.html)

Resultado (http://russelldavies.typepad.com/planning/2006/05/now_called_the_.html)

Russell Davies, Maio de 2006

 

Cool?

Pergunta (http://russelldavies.typepad.com/planning/2006/06/cool.html)

Shortlist (http://russelldavies.typepad.com/planning/2006/06/the_peoples_coo.html)

Resultado (http://russelldavies.typepad.com/planning/2006/06/wotsit_wins.html)

Russell Davies, Junho de 2006

 

What will marketing become?

Pergunta (http://russelldavies.typepad.com/planning/2006/09/competition_wit.html)

Resultado (http://russelldavies.typepad.com/planning/2006/09/what_will_marke_1.html)

Russell Davies, Setembro de 2006

 

Account Planning School of the Web library

Literalmente, fotos de pilhas de livros. Pode servir de referência.

(http://www.flickr.com/groups/planningschool/)

Russell Davies, Abril de 2006

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